As the lead designer for Figma’s employee benefits campaign, I guided the creative vision and oversaw a team of production artists to execute an engaging, cohesive experience that aligned with Figma’s digital-first brand identity. The campaign included a Benefits Guide, Benefits Flyer, and a PPT template.
I provided three comprehensive campaign concepts for Figma to choose from and received stellar feedback.
"HOLY WOW! YOU MADE IT LOOKS LIKE FIGJAM? I am so impressed with all 3 options." - Client
Concept 1
Whimsical • People-Focused • Empowering
Warm design featuring images and custom shapes. Interior pages that resemble a Figma design board.
Warm design featuring images and custom shapes. Interior pages that resemble a Figma design board.
Benefits Guide Cover
Interior Page Sample
Concept 2
Elevated • Definitive • Accessible
Minimalist cover with guidelines and colorful shapes, Table of contents that highlights as a user progressed through the guide.
Minimalist cover with guidelines and colorful shapes, Table of contents that highlights as a user progressed through the guide.
Benefits Guide Cover
Interior Page Sample
Concept 3
Approachable • Curious • Thoughtful
A vibrant cover that pops off the page. Interior pages that resemble a FigJam session.
A vibrant cover that pops off the page. Interior pages that resemble a FigJam session.
The team ultimately moved forward with a fusion of concept 2 + 3.
I also included two different icon styles for the team to choose from.
The campaign came together as a seamless, cohesive experience across all platforms, embodying Figma’s high standards of quality and brand alignment. Through careful attention to detail and close collaboration with the production team, we achieved a unified design that was visually consistent, intuitive, and fully accessible to employees—ensuring the benefits information was both engaging and easy to navigate.
Benefits Guide
Benefits Flyer
PPT Template
It was fulfilling to deliver design work for an industry-leading design company. Receiving such high praise for the quality of work was an incredible feeling!
Software:
Adobe Suite
Figma
PPT
Adobe Suite
Figma
PPT
