FPrin hired me to create their logo and visual identity. This included designing their logo, document templates, business cards, and decals, as well as decorating their corporate office with relevant art pieces and building custom shelving units to enhance the workspace.
For FPrin, the main objective was to build a visual identity that felt modern yet approachable, reinforcing their values through every touchpoint—from documents templates to environmental design of the office space.
Founded upon the concept of "First Principles", FPrin is committed to utilizing the fundamental laws of physics in their engineering practice. These "First Principles" are so intrinsically woven into the fabric of FPrin's work ethic and beliefs, that it felt essential to allude to it in their company logo.
The final design incorporated a block on an inclined plane, one of the fundamental laws of physics. This law deals with frictional force, and visually gives the impression of forward momentum—an important quality for any young company.
Custom business card design
The logo decal installations were a perfect opportunity to dig out my squeegee and roll up my sleeves.
