For Pixar’s Open Enrollment, our team was tasked with completely reimagining their benefits campaign with an Inside Out 2 theme. This multi-channel campaign included GIFs for Slack engagement, a postcard printed and mailed to employees' homes, a Benefits Guide, an Inclusivity Guide to enhance DEIB impact, on-site mirror clings, a creative email campaign, an Open Enrollment landing page, an Intern and Temp Benefit Highlight Sheet, an FSA Highlight Sheet, and an Employee Handbook.
I contributed to this project's success by leading the creative direction with full creative freedom to dive deeply into Pixar’s culture, researching Pixar's mission and core values, immersing myself in the brand identity (and, yes, watching more than a few of their films!), scheduling and hosting brainstorms and working sessions with teammates, sketching, drafting, and refining three campaign concepts, pitching the concepts in-person to the Pixar team, and collaborating with production artists to build and ship each deliverable.
Printed Postcard
Benefits Guide
Mirror Clings
Printed and adhered to bathroom mirrors.
Presenting our concepts to the client at the Pixar campus, we received immediate positive reactions—hearing audible “ooh”s and “ahh”s from the team. The main stakeholder even commented, “These designs are speaking my love language.” Through live collaborative feedback, we fine-tuned the chosen concept, tailoring it even more closely to Pixar’s values and ensuring it would resonate with employees.
Email Banners
Banners for Pixar's Open Enrollment email series, in order of urgency.
Open Enrollment Landing Page
The final campaign was a vibrant, cohesive experience that retained the Pixar magic, blending creativity with critical information about benefits. It achieved high employee engagement, with positive feedback on both the visual elements and usability across materials. This project allowed me to leverage creative freedom and strategic thinking to deliver a campaign that went beyond expectations and connected deeply with the Pixar team and employees.
Plus, it was a lot of fun working with a company I have admired my whole life!
Software:
Adobe Suite
Google Analytics
Wix
Adobe Suite
Google Analytics
Wix
Vendor Partnerships:
XPress Printing & Mailing
Flimp Communications Video
XPress Printing & Mailing
Flimp Communications Video
