My role as lead designer on Vacasa's Open Enrollment campaign involved user experience design for web and postcard printing. Collaborating closely with the content writer, we optimized the UX of a single-page OE resource tailored for employees. I built the site in Webflow, incorporating collapsible content, engaging button animations, and a powerful hero banner to ensure the microsite is user-friendly and easy to digest.
In addition, I oversaw the design, printing, and distribution of postcards to Vacasa's Mainland and Hawaii employee populations.
Software:
Adobe InDesign
Webflow
Adobe InDesign
Webflow
Vendor Partnerships:
Modern Postcard
Modern Postcard
Vacasa Microsite
The Vacasa Microsite is an actively-managed, dynamic site which changes over the course of the year. Although accessible year-round, it is primarily an Open Enrollment resource. When it is not time to enroll, an overlaid pop-up directs visitors to other helpful resources.
The Vacasa Microsite is an actively-managed, dynamic site which changes over the course of the year. Although accessible year-round, it is primarily an Open Enrollment resource. When it is not time to enroll, an overlaid pop-up directs visitors to other helpful resources.
Postcards
I worked with our print partner to print and mail the Open Enrollment postcards to Vacasa's Mainland and Hawaii employees' homes.
I worked with our print partner to print and mail the Open Enrollment postcards to Vacasa's Mainland and Hawaii employees' homes.
Software:
Adobe InDesign
Webflow
Adobe InDesign
Webflow
Vendor Partnerships:
Modern Postcard
Modern Postcard
