My role as lead designer on Vacasa's Open Enrollment campaign involved user experience design for web and postcard printing. Collaborating closely with the content writer, we optimized the UX of a single-page OE resource tailored for employees. In addition, I oversaw the design, printing, and distribution of postcards to Vacasa's Mainland and Hawaii employee populations.
Software:
Adobe InDesign
Webflow
Adobe InDesign
Webflow
Vendor Partnerships:
Modern Postcard
Modern Postcard
![](https://cdn.myportfolio.com/a5cd2883-8404-4549-b475-2c0ad4573618/944b130e-6a20-47da-98ba-4f27601a97fa_rw_1920.png?h=29d6bd4e96ab2a9bd9c18f9d94ed98e9)
Vacasa Microsite
The Vacasa Microsite is an actively-managed, dynamic site which changes throughout the course of the year. Although accessible year-round, it is primarily an Open Enrollment resource. When it is not time to enroll, an overlaid pop-up directs visitors to other helpful resources.
The Vacasa Microsite is an actively-managed, dynamic site which changes throughout the course of the year. Although accessible year-round, it is primarily an Open Enrollment resource. When it is not time to enroll, an overlaid pop-up directs visitors to other helpful resources.
Featuring collapsible content, engaging button animations, and a powerful hero banner, the microsite is user-friendly and easy to digest.
![](https://cdn.myportfolio.com/a5cd2883-8404-4549-b475-2c0ad4573618/ddc11ad7-01a4-4707-9c2c-b59d8b80d0ad_rw_1200.gif?h=85b0bcddd00b4c5fcdf23dd11914f0f4)
![](https://cdn.myportfolio.com/a5cd2883-8404-4549-b475-2c0ad4573618/eea85e5a-68ca-4846-b5f6-40f7c0641866_rw_1200.gif?h=23cc3a82bb89b8447c476b0d1a31060c)
![](https://cdn.myportfolio.com/a5cd2883-8404-4549-b475-2c0ad4573618/4e2d8f8b-ecbe-4827-83e3-a05210b8cbc5_rw_1920.png?h=aad85bcde4adb343642b1fa2e9a40f65)
Postcards
I worked with our print partner to print and mail the Open Enrollment postcards to Vacasa's Mainland and Hawaii employees' homes.
I worked with our print partner to print and mail the Open Enrollment postcards to Vacasa's Mainland and Hawaii employees' homes.
![](https://cdn.myportfolio.com/a5cd2883-8404-4549-b475-2c0ad4573618/eaa546c7-b6e3-4bca-8298-5e788e8be233_rw_1920.png?h=77e058be15ca63ba2e48611ea59cf54c)
![](https://cdn.myportfolio.com/a5cd2883-8404-4549-b475-2c0ad4573618/405c2dfd-e45b-4e05-ac1e-9b7675679055_rw_1920.png?h=1fbf289b9b0c4cdb4451a22a14f271ed)
![](https://cdn.myportfolio.com/a5cd2883-8404-4549-b475-2c0ad4573618/64b00c54-2994-4bff-a6c2-bbfff5e38757_rw_1920.png?h=c653cdba935f48f2f82ec6b21d4bfb86)
![](https://cdn.myportfolio.com/a5cd2883-8404-4549-b475-2c0ad4573618/e7f352a8-9b1a-42c1-ac3d-48b76785be43_rw_1920.png?h=5680830da1e6d40c6d2988879528dd39)
Software:
Adobe InDesign
Webflow
Adobe InDesign
Webflow
Vendor Partnerships:
Modern Postcard
Modern Postcard