I lead the creation and implementation of the branding, mascot, and marketing campaign for "Kids in the Wild" summer camp. Grounded in research on our target audience—millennial parents who prioritize an active and mindful lifestyle—I crafted designs and a marketing strategy. The heart of our campaign was the visualization of "Mindful Miles," the meditating monster, which resonated deeply with the community.
Below is the first Instagram post & accompanying story, which were extremely well-received by the community, resulting in 30+ shares.
