I designed and carried out the "Kids in the Wild" event branding, mascot, and marketing campaign. My designs and marketing strategy are backed by research on the target audience (millennial parents who live an active and mindful lifestyle), and thematic integrity of my original mascot concept, "Mindful Miles", the meditating monster.
Below is the first Instagram post & accompanying story, which were extremely well-received by the community, resulting in 30+ shares.
