The Seaside Highland Games is a festival celebrating the music, sport, dress, and food of Scotland. I have held responsibility for the program design since 2018, and have fully implemented a new style-guide and template.
My goal was to create a statement cover that guests would cherish as a keepsake. Using bold imagery, a new textual logo, a small Celtic knot symbol, and an updated version of the classic Seaside Highland Games seal, I have created a cover that I hope will age well and remind visitors of their unique experience at the Games. Sláinte!
The interior program pages are thoughtfully organized, guiding guests through the informative text in a deliberate manner. Use of images, icons, and interesting typography breaks up the text.
The 2018 version of the program was the first of its kind. Freshly updated with a truly Scottish aura, striking a careful balance between the old and the new. Nothing screams "Scotland" more than Eilean Donan Castle!